Pride or Die's venture started with the launch of the Prideordie website - mainly dedicated to combat sports with an emphasis on Mixed Martial Arts (MMA) - back in 2005.
The brand's founders, inspired by their passion for MMA, tattoos and urban culture, created a product combining these three elements to meet the demands of their fan base.
Pride or Die's first T-shirt, the "Gold Family", was launched in collaboration with another brand, Venum. The T-shirt's design proved to be a huge success so the product remained on the market for a long time and even a second edition was launched to meet the high demand.
The brand's products are available in different countries and its clothing line is popular with icons like Denis Kang MMA (UFC and Pride FC veteran), Jerome Le Banner (K-1 champion), Jamie Varner (WEC champion), Thomas Din (UFC veteran), Norman Paraisy (Bellator fighter), Jeremy Stephens (UFC fighter), Jean-Charles Skarbowsky (Muay Thai legend) and many others.
With its ongoing commitment to innovation, Pride or Die is establishing itself in the MMA clothing market.
Pride or Die since 2005.
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